The Zinger pie was launched in early September by one of the biggest fast food chains in the world, KFC, incorporating Australians love for pie’s and the highly successful Zinger range.
KFC has used a range of traditional and
digital media to get their message across the nation, with TV advertisements, Facebook, in store marketing and using their partnerships with the radio
station Nova FM and reality TV program Big brother.
With a price tag of $3.95 it is an
affordable option for most Australian's, the average price of a pie in Australia being between $3-$5.
I would say the campaign has been very
successful, with my circle of friends and family all discussing the elusive
pie. In the space of one week I had encountered the Zinger pie over 10 times through a range of different media's; television commercials during prime time viewing, in-store at my local KFC, on Facebook and I watched as Ed from Big Brother tasted the pie for the first time.
However after tasting the pie it has not
had the best reviews from my inner circle, my sister telling me with disappointment, ‘it was not as tasty as it looked, or sounded on the ads’ 'the pastry was dry and there was little flavour'.
Word of mouth is a powerful thing, after hearing about the tasteless pie I definitely won't be wasting my money on purchasing one.
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