#Hashtags, Instagram, Pinterest, Facebook, the social networking list goes on forever and is going to grow by the day.
In today’s fast paced,
technology based world it is important to ‘keep up with the times’ and ensure
you are using the resources out there to reach your target market effectively.
KFC has used a variety of integrated
marketing communication tools to launch their Zinger Pie, through Facebook, TV
commercials, radio advertising, a segment on the reality TV show Big Brother
and in-store promotions.
As reported by Craig Smith
(2013), Facebook today is used by over a billion people around the world, making
it a fantastic marketing tool for companies.
KFC has its very own Facebook
page, their page is liked by over 730,000 people, a great marketing tool for
their products and involves the consumer in a community with them even able to share their Zinger
pie moments. Their Facebook page was also used to receive feedback about the product and ways to improve it.
Throughout the campaign KFC have effectively used both traditional and digital media to support the Zinger Pie. Available for a limited time only the pie is no longer available but definitely
positioned it self as a pie to remember.
Bibliography
Smith, C. 2013. How Many People
Use 275 of the Top Social Media, Apps & Services?
Available: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
(accessed 24 October 2013)
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