The highly watched
Australian reality TV program ‘Big brother’ is sponsored by KFC, shown at 7pm
it is prime time viewing for Australian households and has a huge following from the younger generations, Z and Y.
During one episode of Big Brother, one of the housemates who is portrayed as fit and healthy was, as a prize given the opportunity to be the ‘1st’ in Australia to taste the Zinger pie. Some of his comments were ‘I love Zingers’ and after tasting the pie ‘that is really good’.
During one episode of Big Brother, one of the housemates who is portrayed as fit and healthy was, as a prize given the opportunity to be the ‘1st’ in Australia to taste the Zinger pie. Some of his comments were ‘I love Zingers’ and after tasting the pie ‘that is really good’.
KFC also have their Zinger pie TV commercial during the ad break's of Big Brother, they advertise on the Big Brother Facebook page and also on the official Big Brother Australia website.
Ed would be classified as an opinion leader in this case and certainly endorses the product, giving it thumbs a up. Throughout this one episode of Big Brother the audience was touched by the Zinger Pie advertising at least 4 times, that's 4 times in an hour.
Ed would be classified as an opinion leader in this case and certainly endorses the product, giving it thumbs a up. Throughout this one episode of Big Brother the audience was touched by the Zinger Pie advertising at least 4 times, that's 4 times in an hour.
I think the choice of Ed as being one of the 1st in Australia to taste the pie was a succesful choice, KFC is viewed as an unhealthy food option by the more health conscious individual. Showing a fit and healthy guy enjoying the pie projects that you to can be fit and healthy and still indulge in a Zinger pie. Ed also fits into the market KFC seem to be targeting throughout this campaign, the Aussie football player.
Bibliography
BBVIDEOAUS. (2013) BBAU 2013 A Day of Firsts. Youtube.
Available from: http://www.youtube.com/watch?v=Uk2-Gc4hGVk
(accessed 14 October 2013)
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