What's a pie between friends?

KFC has combined Australia’s love for pies with their already established Zinger chicken to create the Zinger pie. Throughout the marketing campaign KFC are targeting football players and Aussie men in general, this is made clear from their television and radio commercials, also the pie’s appearance on Big Brother and the Nova radio.

On their TV commercial, ‘introducing the pie with plenty of kick’ it shows how the pie gives footballers bonding opportunities, relating to the social need for purchasing the pie.

With both emotional and humor appeals the ads connect with the consumer on a few different levels, making sure the product sticks in their minds.

Overall the marketing of this product by KFC has kept the same theme throughout with verbal and visual consistency.

Ed the fit footballer on Big Brother trying the pie, ‘Fitzy’ on Nova who is a retired football player also trying the pie live on air and their humorous TV commercials.

Nova FM

KFC has definitely reached their target market and also a broader range of Aussie men and woman through their marketing campaign. The great thing about their humorous advertisements and use of sponsors is that these also appeal to a broad range of consumers, even those like me who don't like football.

Bibliography

KFC Australia. (2013) KFC's New Zinger Pie [internet]. Youtube.

Available from: http://www.youtube.com/watch?v=f9Cgyq-8Ao0

(accessed 19 October 2013)